Markus
We offer solution-oriented methods to revise or renew a corporate design or to clean up an existing design.
Corporate Design
The corporate design (CD) reflects all visual points to the outside world. Since the first impression of the company is irretrievable, all graphic elements, no matter how small, have the same weighting. The overriding element here is the company logo, which can be seen as the fingerprint of a company. The logo radiates all the characteristics of the company, in colour, shape and name. Logos can reflect a company’s philosophy and value.
Corporate Identity
Defines how the company and its philosophy is lived. Often Corporate Identity is confused with Corporate Design, but to make it simple:
Corporate Design = the visual appearance of the company (logo, advertising, web…).
Corporate Identity = the invisible appearance of the company (how do I deal with customers; service, internal communication).
Both elements are important in themselves and play a common role – perfect communication to customers, partners and employees.
SOCK Consulting in the
Corporate CI / CD process
We analyse your corporate identity in all areas and advise you, also graphically, to clean up the CD, revise it and get it back on track.
It often happens in companies that logos and graphic elements are continually expanded and show different directions in the visual aspects by different agencies. At SOCK, we simplify corporate design and help you stay on track in the future.
We offer solution-oriented methods to revise or renew a corporate design or to tidy up an existing design.
Our output is a new or revised branding, summarised in a corporate design manual and an adapted corporate identity philosophy.
WHERE DO WE STAND – WHERE DO WE WANT TO GO
We ask ourselves this question together with you, a corporate identity is teamwork.
Corporate design and identity are as extensive and individual as you are, and that is why we look forward to a joint discussion.
